6/24/25 – To Drive Engagement with Financial Education, Lean into TikTok

To Drive Engagement with Financial Education, Lean into TikTok

June 19, 2025 | thefinancialbrand.com

 

For all the financial education and wellness content that banks and credit unions produce, the overall impression remains one of low engagement and limited impact. Much of it feels generic — well-meaning but bland in tone and forgettable in effect. This stands in sharp contrast to the kind of financial content thriving on short-form video platforms like TikTok, which continue to redefine what effective financial education looks like.

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